Important Advice for Choosing the Best Indoor Signage to Promote Your Brand
Whether you own a restaurant or work at one, you need indoor signs to help with day-to-day operations. They also help to communicate your brand and attract new customers.
Signs play a crucial role in marketing, as they create a positive first impression, advertise 24 hours a day and are an effective way to get people to visit your establishment. The type, location and design of your restaurant sign are all important factors.
Wayfinding signs, also known as directional signage, are essential to help customers and visitors find their way around your retail or restaurant building. These signs use symbols, arrows, and words to direct people in the right direction.
In addition to directing traffic, these signs can provide information about specific areas of the building. For example, a directional sign might direct patrons to a restroom or to the entrance of the food hall.
These signs can be affixed to walls, hung from ceilings or mounted on floor decals. Some can even be used as window graphics to display important information such as hours of operation.
Wayfinding signage can be a good way to reinforce your branding, especially for new restaurants. However, it is crucial to make sure that the signage does not look too different from one location to another.
Regulatory signs are a range of traffic-related signs that reinforce and/or indicate traffic laws and regulations, which apply at all times or at specified times and places upon a street or highway. The disregard of these rules may constitute a violation, and they are strictly enforced by state, local or other law enforcement agencies.
Regardless of their purpose, all regulatory signs must comply with the MUTCO (Manual on Traffic Control Devices), a federal government document that sets minimum national standards for sign uniformity.
Regulatory signs come in a variety of sizes, shapes, and colors. Yellow-colored signs are for caution or general warning messages; greens indicate permitted traffic movements; and orange-colored signs are for guidance to construction zones, school zones and sites of public recreation or cultural interest, such as historic locations. Red-colored signs are exclusive to stop, yield and prohibition indicators. They are used because the human eye is more sensitive to this color than blue or green.
Menu signs, also known as drive-thru menu boards or LED display menus, are a key element of many retail and restaurant businesses. They help customers make purchasing decisions and increase sales.
They can be static, which does not change, or dynamic, which changes content regularly. This can include displaying specials, daily offerings and meal deals.
The signage can be placed inside a restaurant or outside for a drive-through. The choice of placement depends on your restaurant’s needs and budget.
Digital indoor menu displays can be updated quickly and easily, ensuring your restaurant’s pricing, promotions and items are always up to date. They can also be customized to show images of upcoming events and staff member portraits.
Using a digital menu board reduces wait times and improves accuracy of menu depictions. It can also be used to upsell products based on customer order history, promotional events and inventory levels.
If you’re running a restaurant, you need signage to help your customers and staff navigate the establishment. These include directional signs to help your customers find their way around, as well as regulatory and safety signs to ensure that your restaurant is compliant with local and federal regulations.
In addition to being an important part of your marketing strategy, a good sign can create a memorable first impression. It can also set the right expectations for your guests and present new food or beverage offers in a positive light.
When you choose to work with a custom sign company, you can communicate your brand’s message in an elegant and effective way. They can add on-brand images or create a unique design that will make your restaurant stand out from other businesses in the area.
Whether you’re looking for a new logo, a custom menu board or an indoor sign to announce new hires, we can help. Attractive London, CT indoor signage is always a plus for any business. Only by working with the best signs firm, Alltime Sign & Design, can you be sure they are made to carry your brand for a very long time.